Privacy Policy

At Nova Muse, we are deeply committed to protecting your personal data and maintaining your absolute privacy. This Privacy Policy outlines how we collect, process, store, and safeguard your personal information when you visit or make a purchase from our online store.

Our data practices are structured strictly in compliance with the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018.

1. Data Controller

For the purposes of applicable data protection legislation, the data controller responsible for your personal information is:

Nova Muse
122 Pen Park Road, Bristol, AVON, BS10 6BP, United Kingdom
Company Registration No: 85647552 | VAT No: 654983112
Email: info@novamusestudio.com

2. Personal Information We Collect

We collect data to provide a seamless e-commerce experience. This falls into two categories:

• Order & Account Information: When you purchase from our studio, we collect your name, billing address, delivery address, email address, telephone number, and payment information. Payment transactions are processed entirely through secure, encrypted third-party payment gateways; your raw card details are never stored directly on our servers.
• Device & Usage Information: When you access our website, we automatically log specific technical metadata. This includes your IP address, browser type, cookies installed on your terminal, time zone settings, and details regarding how you interact with our pages.

3. Legal Basis and Purposes of Processing

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

• Performance of a Contract: To fulfill, logistically package, and dispatch your design orders, as well as handle any returns or customer care queries.
• Legitimate Interests: To monitor transactions for potential risk or fraud, optimize our lookbook layout, and continuously improve our digital service infrastructure.
• Legal Obligation: To comply with mandatory UK tax, bookkeeping, and corporate reporting liabilities.
• Consent: To distribute newsletter updates, styling tips, and promotional marketing materials (you have the absolute right to withdraw consent at any time by clicking the unsubscribe link inside our emails).

4. Sharing Your Personal Information

We never trade, rent, or sell your personal data to outside entities. We share your information exclusively with reliable service sub-processors essential to our daily business operations:

• Shopify: Our core e-commerce architecture provider. You can evaluate how Shopify manages data safety here.
• Fulfillment & Courier Networks: Our partner international fulfillment hubs and delivery couriers who manage the transport of packages to your UK residence.

5. Your Rights Under UK GDPR

As a citizen or resident of the United Kingdom, you hold statutory rights governing your personal data. You are entitled to:

• Request access to a copy of the personal records we maintain on you.
• Request corrections to any flawed, inaccurate, or outdated datasets.
• Request the erasure of your personal data (the "right to be forgotten"), provided it does not clash with our mandatory financial/tax retention requirements.
• Object to or restrict specific automated processing or marketing campaigns.

To invoke your rights, please email us directly at info@novamusestudio.com. You also maintain the right to register a formal grievance with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

6. Cookies and Analytical Tracking

Our website integrates cookies to track standard shopping session data, such as holding choices inside your active cart. You can instruct your personal internet browser to reject cookie downloads; however, some portions of our e-commerce environment may fail to load or function correctly as a result.

7. Data Security and Retention

We employ strict physical, electronic, and procedural controls (including full SSL site encryption) to safeguard your data. When you submit an purchase request, we securely maintain your order logs for our administrative files for a statutory minimum duration dictated by UK tax laws, after which they are permanently deleted or anonymized.